ACC groups with FishBait Options as Chief Income and Enterprise Innovation Marketing consultant : Jerry Ratcliffe
Courtesy The Atlantic Coast Convention
The Atlantic Coast Convention introduced Wednesday that FishBait Options will function the league’s Chief Income and Enterprise Innovation Marketing consultant. The partnership was fashioned by ACC Commissioner Jim Phillips and FishBait CEO Rob Temple, who will work carefully with convention workplace workers and key institutional contacts to help the convention within the areas of income technology and innovation alternatives.
FishBait will give attention to quite a lot of tasks meant to strategically establish and maximize income by new and current partnerships in addition to growing progressive options that drive worth for ACC student-athletes, sponsored sports activities, member establishments and the whole convention enterprise. FishBait can even help the convention workplace in maximizing alternatives with ACC Community.
The partnership is a continuation of the ACC’s strategic initiatives throughout quite a lot of areas together with the league’s precedence surrounding ACC Soccer, the continuing convention workplace evaluate and evaluation, securing ACC Community full distribution (December 2021) and direct involvement in the way forward for faculty sports activities by way of Federal Laws, NCAA Transformation Committee and School Soccer Playoff, amongst others.
Previous to at present’s announcement, FishBait has participated in plenty of introductory conferences together with a presentation to the league’s Athletic Administrators. Over the approaching weeks, FishBait can have particular person in-person conferences with every of the league’s 15 member faculties and their respective management groups.
“FishBait brings a wealth of expertise and data to this partnership – together with a deep love and appreciation for the ACC and its 15 world-class establishments,” mentioned ACC Commissioner Jim Phillips, Ph.D. “The Fishbait crew, led by Rob Temple, is each uniquely certified and positioned to strategically help our league within the areas of income and enterprise innovation. They perceive the company and collegiate panorama and the way we are able to work collectively to offer vital alternatives that can profit the ACC’s practically 10,000 pupil athletes and 27 sponsored sports activities.”
“The through-line of my profession, actually together with my years at ESPN, has been faculty sports activities, with a laser give attention to unlocking long-term worth and income to everybody’s profit,” mentioned Rob Temple, CEO of FishBait Options. “As an organization, we’re thrilled to be working with Commissioner Phillips and the ACC. And as a lifelong ACC fan – this one’s private for me, and we couldn’t be extra excited for what’s forward.”
Rob Temple was named CEO of FishBait Options in January 2021, after 18 years at ESPN, and is a graduate of the College of North Carolina (1988). As former Senior Vice President and head of ESPN Sports activities Advertising and marketing, which included ESPN’s vital faculty sports activities portfolio, Temple oversaw quite a few groundbreaking offers for properties resembling ESPN School GameDay Constructed by The Dwelling Depot and the School Soccer Playoff. Temple was most just lately the Senior Vice President Programming & Acquisitions.
On level with Rob Temple will likely be Rick Chryst, a FishBait advisor and a longtime faculty sports activities insider who served as Commissioner of the Mid-American Convention, ACC Assistant Commissioner (1992-99) and attended each Notre Dame (1983) and is an honors graduate of Duke Regulation Faculty (1989). Moreover, FishBait Chief Artistic Officer Rick Jones and Senior Advisor to FishBait, Pete Derzis, can even be engaged within the ACC project.
FishBait purchasers embody the School Soccer Playoff, ESPN Occasions (17 owned and operated bowl video games, faculty basketball occasions, ladies’s softball and extra), Bowl Season, the Nationwide Soccer Basis (NFF), Nationwide Affiliation of Collegiate Administrators of Athletics (NACDA), The Brandr Group and others within the faculty sports activities house.
In regards to the ACC:
The Atlantic Coast Convention, now in its seventieth yr of competitors and 15 members robust, has lengthy loved the popularity as one of many strongest and best intercollegiate conferences within the nation. ACC members Boston School, Clemson, Duke, Florida State, Georgia Tech, Louisville, Miami, North Carolina, NC State, Notre Dame, Pitt, Syracuse, Virginia, Virginia Tech and Wake Forest proceed to construct upon the cornerstones on which the league was based in 1953 with a constant steadiness of teachers, athletics and integrity. The ACC presently sponsors 27 NCAA sports activities – 14 for girls and 13 for males – with member establishments positioned in 10 states. In August 2019, ESPN and the ACC partnered to launch ACC Community (ACCN), a 24/7 nationwide community devoted to ACC sports activities and league-wide authentic programming. For extra data, go to theACC.com and comply with @theACC on Twitter and on Fb (fb.com/theACC).
About FishBait Options:
FishBait Options, LLC was based in early 2021 by Rick Jones, Ron Cook dinner and Rob Temple. Combining current companies and many years of experiences and connections, the company counts quite a few nationwide manufacturers as purchasers. FishBait sells and prompts sponsorships inside six divisions: Collegiate Sports activities, American Heritage, Youth Sports activities, Nation Music, Journey/Meals Festivals and Outside Life-style. With places of work in 9 states, it harnesses a devoted crew of seasoned strategic advertising and media executives, with experience in experiential advertising, consulting, gross sales, communications technique, content material manufacturing and extra.
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