PepsiCo Introduces New Ghost Kitchen Functionality for Foodservice Companions
PepsiCo Foodservice Digital Lab creates a turnkey resolution for purchasers seeking to enter the rising ghost kitchen market and plans to unveil beverage and snack-themed kitchens from a few of the firm’s hottest manufacturers
PURCHASE, N.Y., Nov. 16, 2022 /PRNewswire/ — PepsiCo broadcasts a brand new ghost kitchen functionality to assist unlock development alternatives for foodservice companions. The brand new providing will allow present and future PepsiCo Foodservice clients to seamlessly enter the bourgeoning ghost kitchen house and leverage PepsiCo’s modern sources and portfolio of iconic manufacturers to optimize off-premise efficiency. Underneath this new umbrella providing, PepsiCo will harness learnings from the success of Pep’s Place to introduce further ghost kitchen menus centered round a few of PepsiCo’s most beloved manufacturers.
Ghost kitchens mark a strategic enlargement for PepsiCo Foodservice Digital Lab. Launched in 2019, Digital Lab is a consultancy that melds digital and expertise companions with proprietary in-house innovation to offer sources and options for PepsiCo Foodservice clients. The consultancy provides a collection of capabilities to attach clients with the businesses, companies, and insights greatest fitted to their particular digital and on-line wants. With the ghost kitchen market forecasted to succeed in $71.4B by 20271, this new Digital Lab service is aimed to assist rising off-premise wants of restaurant operators and empower them to seize the 54% of adults who view meals takeout or supply as important to the way in which they stay2. The mixture of PepsiCo’s industry-leading digital capabilities, paired with its culinary know-how and beloved portfolio of manufacturers make this an unmatched providing.
“Ghost kitchens provide foodservice operators an environment friendly, confirmed, and cost-effective manner to enhance kitchen profitability and general supply-chain utilization with out the burden of further overhead and entrance of home operations sometimes related to launching a brand new restaurant,” mentioned André Moraes, senior director of selling at PepsiCo Foodservice. “PepsiCo Foodservice leads with innovation; we’re always in search of new alternatives to be taught and modernize to carry our clients cutting-edge capabilities to gasoline their development and drive success. Digital Lab supplies new and present companions with a one-stop-shop to enter the house to allow them to give attention to what they do greatest: creating scrumptious meals that delight shoppers.”
The PepsiCo Foodservice Digital Lab’s new ghost kitchen providing is designed to additionally create a turnkey, scalable resolution for purchasers seeking to carry their flavors to new or present markets, develop their off-premise footprint, and drive income. PepsiCo makes the method seamless for purchasers by packaging up best-in-class digital advertising and marketing ideas whereas additionally offering experience on culinary creations, menu optimization, media, launch methods and extra. Present and future clients are additionally invited to harness the facility of PepsiCo’s huge portfolio of drinks and snacks similar to Pepsi®, MTN DEW®, Doritos® and Cheetos® that attract followers, to create uniquely branded menu gadgets and digital experiences that can maintain shoppers craving extra.
The roll out of PepsiCo Digital Lab’s ghost kitchen providing follows beforehand launched digital model expertise, Pep’s Place. Pep’s Place – the primary initiative below the award successful “Higher with Pepsi” marketing campaign, served as an ingenious “quick beverage” ghost kitchen that paired Pepsi varieties with a flavorful menu of burgers, buffalo wings, sandwiches, salads and extra. The digital model got here to life in partnership with Well-known Dave’s® and in only one month of operations, welcomed greater than three million visitors by way of its digital doorways, demonstrating excessive client demand for brand spanking new and thrilling meals supply experiences.
To be taught extra about PepsiCo Digital Lab’s ghost kitchen and digital model choices, go to: PepsiCo Digital Lab | Digital Manufacturers.
About PepsiCo
PepsiCo merchandise are loved by shoppers a couple of billion occasions a day in additional than 200 nations and territories around the globe. PepsiCo generated greater than $79 billion in web income in 2021, pushed by a complementary beverage and handy meals portfolio that features Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio contains a variety of fulfilling meals and drinks, together with many iconic manufacturers that generate greater than $1 billion every in estimated annual retail gross sales.
Guiding PepsiCo is our imaginative and prescient to Be the World Chief in Drinks and Handy Meals by Profitable with PepsiCo Optimistic (pep+). pep+ is our strategic end-to-end transformation that places sustainability and human capital on the heart of how we are going to create worth and development by working inside planetary boundaries and galvanizing constructive change for planet and folks. For extra info, go to www.pepsico.com, and comply with on Twitter, Instagram, Fb, and LinkedIn @PepsiCo.
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1 Hospitality Expertise
2 Nationwide Restaurant Affiliation 2022 State of the Trade Report
SOURCE PepsiCo
