POTTERY BARN TEEN DEBUTS EXCLUSIVE HOME FURNISHINGS COLLABORATION WITH NONPROFIT ENVIRONMENTAL ORGANIZATION, SURFRIDER FOUNDATION
New collaboration brings the Surfrider Basis’s mission for sustainability into coastal-inspired textiles, ornamental equipment, and décor now obtainable solely at Pottery Barn Teen
SAN FRANCISCO, January 26, 2023–(BUSINESS WIRE)–Pottery Barn Teen, a portfolio model of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable dwelling retailer, as we speak publicizes a collaboration with main nonprofit environmental group, the Surfrider Basis. Since 1984, the Surfrider Basis has been working to guard and protect the world’s ocean, waves and seashores for all folks by means of a robust activist community. What began as a gaggle of surfers that got here collectively to guard the seashores in Malibu, California, has grown into one of many largest coastal safety teams on the earth. The group’s focus of decreasing plastic air pollution, defending the ocean’s ecosystems, and bettering seashore circumstances for coastal preservation all spotlight the Surfrider Basis’s dedication to sustainability. With sustainability as a shared focus, Pottery Barn Teen and the Surfrider Basis created a coastal-inspired assortment of textiles, rugs and décor with eco-minded supplies which can be 100% sustainably sourced which is now obtainable solely at Pottery Barn Teen.
This press launch options multimedia. View the complete launch right here: https://www.businesswire.com/information/dwelling/20230126005062/en/
Surfrider Basis x Pottery Barn Teen (Photograph: Enterprise Wire)
“When approaching collaborations, we search for companions that share our core values and are standouts of their subject. The Surfrider Basis is extraordinarily effectively revered for its ocean preservation and sustainability efforts,” stated Jennifer Kellor, President, Pottery Barn Teen. “We joined forces to create a coastal-inspired assortment that celebrates the ocean’s pure magnificence and makes an affect, utilizing recycled and eco-minded supplies.”
Eco-minded supplies utilized in designing this assortment embrace: natural, recycled and sustainably-sourced sources. Bedding within the collaboration is 100% natural, licensed to the International Natural Textile Customary (GOTS) and meets strict social and environmental requirements. The collaboration rug is crafted from recycled plastic, derived from previous fishnets to lower ocean air pollution and re-imagined right into a daring blue and white sample. The wooden décor, together with the wall artwork, makes use of sun-bleached, sustainably-sourced wooden, lessening the environmental affect with responsibly-harvested supplies.
“Pottery Barn Teen’s new Surfrider collaboration is a good manifestation of the wonder and inspiration supplied by the ocean and an equally essential reminder that we should all make an effort to guard the ocean and sources we treasure,” stated the Surfrider Basis’s CEO, Dr. Chad Nelsen. “We’re grateful for Pottery Barn Teen’s ongoing sustainability initiatives and dedication to supporting Surfrider’s ocean conservation efforts.”
To study extra concerning the assortment and tips on how to make a distinction with the Surfrider Basis, go to www.pbteen.com/surfrider. Be part of the dialog on social media with @potterybarnteen and @surfrider.
ABOUT POTTERY BARN TEEN
Launched in 2003, Pottery Barn Teen presents dwelling furnishings and options to create areas that replicate who teenagers are and the way they reside. Out there on-line and in shops globally, Pottery Barn Teen brings the perfect in high quality design with a concentrate on eco-friendly and sustainable supplies which have a low affect on the atmosphere. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen’s providing of dorm furnishings and necessities with the identical high quality and dedication to type. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that provides members unique advantages throughout the household of manufacturers.
ABOUT THE SURFRIDER FOUNDATION
The Surfrider Basis is a nonprofit grassroots group devoted to the safety and pleasure of our world’s ocean, waves and seashores for all folks by means of a robust activist community. Based in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Basis now maintains greater than 1,000,000 supporters, activists and members, with over 200 volunteer-led chapters and pupil golf equipment within the U.S., and greater than 800 victories defending our coasts. Study extra at surfrider.org.
WSM PR
View supply model on businesswire.com: https://www.businesswire.com/information/dwelling/20230126005062/en/
Contacts
Molly Terrell
Public Relations, Pottery Barn Teen
mterrell@wsgc.com
Lauren Sanchez
Public Relations, Pottery Barn Teen
lesanchez1@wsgc.com
