York Metropolis teams manage marketing campaign to encourage youth to ‘RISE above’
A brand new marketing campaign in search of to help York County’s youth is encouraging them to rise above substance abuse.
“Our purpose is to get these messages to as many younger eyes and minds as we will,” mentioned Alexa Russel, of the York Metropolis Bureau of Well being, concerning the RISE Above program.
Russel mentioned this system goals to deal with unhealthy coping mechanisms — together with substance abuse — by encouraging optimistic selections and neighborhood connection. The bureau launched the marketing campaign Feb 6 with assist from the Latino Connection and All Youth Entry.
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In a written assertion, George Fernandez, president and CEO of Latino Connection, mentioned the marketing campaign seeks to empower younger individuals to make higher selections.
“By standing united on this message and presenting it to our youth in a manner that’s vibrant, uplifting, and accepting, we will create a optimistic ripple impact that may impression the town of York now and nicely into the long run,” Fernandez mentioned.
The RISE acronym itself offers individuals steerage for learn how to confront tough conditions:
R – Stay calm. Pause and take a breath.
I – Determine and make optimistic selections.
S – Keep assured in your choice.
E – Categorical your self to somebody you belief.
When creating the marketing campaign, Russel mentioned the bureau’s purpose was to deal with substance use prevention with by addressing emotional resilience, coping, overcoming challenges and dangerous behaviors. Whereas no occasions or actions are concerned within the marketing campaign. As an alternative, the organizers hope the printable and digital sources is usually a useful resource for colleges and different neighborhood companions.
The teams interviewed a number of of York’s at-risk youth and to learn the way they address every day challenges to craft messages aligning with what youngsters had been saying. A few of the teenagers acquired concerned in marketing campaign brainstorming periods to assist craft the marketing campaign and design the logos used.
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Any organizations that work with youth ages 11-17 are welcomed to become involved within the RISE Above. Teams all for being companions can attain out to the Well being Bureau at well being@yorkcity.org or go to the RISE Above web site https://www.yorkcity.org/city-services/departments/economic-and-community-development/bureau-of-health/riseabove/ for marketing campaign supplies.
— Attain Noel Miller at NMiller3@yorkdispatch.com or through Twitter at @TheNoelM.
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