OTK Community Unveils Latest Collaboration with Creator Centric Expertise Administration Firm
Mythic Expertise launches with greater than 65 high content material creators like Cyr, Tectone and Mizkif targeted on gaming, way of life and aggressive streaming
AUSTIN, Texas
,
Feb. 28, 2023
/PRNewswire/ —
One True King
(OTK), the gaming and leisure content material collective and probably the most watched organizations on Twitch, introduced at this time their collaboration with high leisure company minds to launch Mythic Expertise, a creator-first administration firm providing a full suite of assets important for content material progress, from employees sourcing and in-house merchandising to knowledgeable anti-predatory deal negotiation and dealing with.
With greater than 65 signed creators with a attain of over 100 million passionate followers, Mythic boasts a formidable roster of expertise spanning gaming, way of life and esports. This collaboration is proving as soon as once more that OTK is a dominating drive defining the way forward for digital media and changing into a hub for one of the best expertise in dwell streaming and leisure.
Video games {industry} veteran and now Mythic CEO
William Lucas
, previously of Tempo Storm and AFK Creators, partnered with OTK co-founders and Mythic advisers Ideas Out and Asmongold, to ascertain the creator-focused administration agency boasting transparency, honesty, quantity, and creator well-being as its core values.
“Our objective at Mythic is to make the content material creator’s life as simple as potential on the again finish, to allow them to focus their power on what’s necessary to them: creating content material,” stated Mythic CEO
William Lucas
. “Having labored with OTK expertise up to now, when the chance offered itself to make one thing that was {industry} defining, all events concerned noticed the potential.”
Unifying achieved content material stars like
Cyr
,
Tectone
,
Stoopzz
,
Mtashed
, and
Buffpup
underneath one roof,
Mythic Expertise
‘s proactive, private and genuine strategy makes the corporate a formidable entry into the {industry}, encompassing a large breadth of beloved gaming titles, from multiplayer hit
Future 2,
to pandemic favourite
Amongst Us,
plus hit cellular open-world RPG
Genshin Influence
. Life-style, podcast, and informal hangout-style streamers and vloggers are additionally well-represented within the roster, all with huge audiences throughout Twitch, TikTok, YouTube, Instagram and extra.
Just lately signed to the corporate, Snowmixy, top-ranked World of Warcraft PVP healer and streamer, stated, “Nobody within the {industry} has made me really feel as at house and secure because the Mythic crew. Rising within the content material creator house is usually a bit demanding as you may typically have an inflow of alternatives flooding your inbox. They’ve helped me discover my price as a creator and really make sure that their creators like me are being handled pretty.”
The Mythic crew has already exceeded expectations for its signed creators, with greater deal quantity per creator than the {industry} normal, typically delivering 5-10 paid sponsorship alternatives per thirty days on common, and upwards of 10-15 per thirty days for his or her high earners. For rising creators, Mythic maintains relationships with third-party design companies, whereas additionally internet hosting in-house artists and editors to advise, help, and construct upon private content material branding, and the choice for in-house or trusted accomplice merchandising to make sure a excessive normal of merchandise and customer support.
The management behind Mythic Expertise brings a historical past of confirmed progress at different firms, together with the huge success of OTK’s content material home, merchandising, and tech ventures.
“My ardour for this {industry} is, initially, the creator,” stated
Cody Gates
, COO of Mythic Expertise, who began his profession organizing
Future
neighborhood occasions. “The a long time of mixed expertise, relationships, and information throughout our employees provides our company an edge in negotiating on their behalf inside the turbulent content material house with out being unfair or predatory. It is your entire motive I get pleasure from working on this {industry}, and I am excited to proceed rising the creator house.”
For extra details about Mythic Expertise, go to
www.mythictalent.com
ABOUT
ONE TRUE KING
One True King
(OTK) is an award-winning media firm owned by globally famend gaming streamers Asmongold, Esfand, TipsOut, Sodapoppin, Emiru, Mizkif, and NMPLOL. Outdoors of each day gaming content material & streaming,
One True King
focuses on pushing the boundaries of dwell streaming. OTK produces industry-leading dwell recreation reveals, tournaments, in-real-life (IRL) streams, and podcasts, all tailor-made to millennial & Gen Z web natives. OTK has rapidly turn into the highest most-watched group on Twitch, reaching over 35 million followers throughout social platforms globally and amassing tens of thousands and thousands of hours watched each month.
For extra info, go to
www.otknetwork.com
or observe OTK on Twitter, Instagram, YouTube,and TikTok.
ABOUT MYTHIC TALENT
Mythic Expertise is a full-service content material expertise administration firm for creators, by creators, redefining the requirements of illustration and expertise enterprise options within the gaming and way of life content material areas. Mythic offers numerous alternatives, together with sponsorship administration and negotiations, and a variety of in-house companies, together with merchandising, modifying, model constructing, and extra. This suite of assets ensures stability and well-being for expertise to allow them to concentrate on what they love most: content material creation.
With a various roster of industry-leading clientele, Mythic’s mission is to ship private, genuine relations, clear and truthful alternatives, individualized model progress assets, and unmatched assist for its expertise.
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SOURCE OTK
