Strayer watch design options interchangeable bezels

Swedish watch design is given a recent rethink within the fingers of commercial designer and mechanical engineer Ola Stray, who has debuted the elegant mechanical wristwatch along with his model Strayer.

Uncover Swedish watch design with Strayer

‘I’ve been desirous about wristwatches for so long as I can bear in mind, and the dream to let my creativity end in my very own model has been on my thoughts for a few years,’ Stray tells us of his model’s beginnings. ‘In my function as the worldwide head of design at Atlas Copco, I used to be the outermost chargeable for the design of mechanical and digital precision instruments for a number of main companies within the Swiss watch trade. After a number of years of labor for corporations resembling Rolex and ETA and different microelectronic manufacturers like Apple and Samsung, the temptation was too robust to not attempt to flip my very own sketches and concepts into actuality.’

Stray was eager to imbue the Swedish-designed, Swiss-made mechanical watch with a helpful performance, and centered on an interchangeable design that enables the wearer to alter bezels with a easy twist, because of a patented locking mechanism.

‘I used to be all the time into fashion and the matching of style and I felt that there was a playfulness and interchangeability that I used to be lacking within the present watches accessible available in the market,’ he says. ‘The concept is to have the ability to give one watch many various personalities. With my background, it got here naturally to me to design a mechanism that would replicate that. The watch will get a character with the bezels and the interchangeability. With a number of years of labor and analysis of prototypes with the best watchmakers in Switzerland, we had a mechanism that we felt was a real mechanical complication.’

The design of the traditional watch itself makes a clear foil for the patented tech. Impressed by classic Swedish measuring devices and the meters of traditional aircrafts and vehicles, it nods to Stray’s personal historical past of working with high-precision instruments for each human and robotic use. 

He drew on his industrial design background when creating the watches, a subject sharing horology’s give attention to sustainability, good design and high quality. ‘I’ve all the time held fairly a conservative place as a designer,’ Stray provides. ‘Lots of the merchandise I’ve labored with haven’t been designed for style, with quick product life cycles, however with the [lifetime] of the product lasting for 10 to twenty years. I’m working with the identical horizon in terms of the Strayer.’ 

He continues, ‘High quality and good design should go hand in hand, particularly now, with sustainability questions which can be extra vital than ever. In my earlier function, my mission from the administration was to steer the transformation from an industrial firm to a premium model with design, along with the design workforce – it was a superb journey I had the privilege to [undertake]. In my work with the Strayer, I’ve introduced the worth of premium pondering, [and] working in groups, along with the absolute best assets accessible in my community.’ 

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